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Why Scripting Will Save You Time and Money

When you have a video to shoot, it’s easy to overlook the importance of pre-production. However, scripting is an integral part of the process when developing your vision. Whether you’re Live Streaming an event or shooting an in-depth Branding Video, having a polished and professional script will ultimately save you time and money.


Why is a script so important? Scripts can communicate your vision, organize your shoot, and provide structure to the production and post-production stages as well.


I began writing scripts during my time as a Promotions Producer and Manager at CBS 21 in Harrisburg. During that time, I developed my style, the Uproot style, formatting the script simply with VIDEO and AUDIO columns.


EXAMPLE SCRIPT:

VIDEO

AUDIO

VIDEO: TWO SHOT OF AN ENGAGED COUPLE SITTING WITH A WEDDING PLANNER. 


GRAPHIC: REMEMBER THE GREATEST DAY OF YOUR LIFE FOREVER.

WIFE: SO WE’VE SELECTED OUR CATERER, OUR DJ, AND OUR PHOTOGRAPHER.


HUSBAND: WE HAVEN’T DECIDED ABOUT A VIDEOGRAPHER YET.


This simple format communicates the vision to the client by breaking down the senses you experience in a video. This format also organizes how the elements work together at the same time.


In the VIDEO column, we suggest shots, angles, framing, and add details and suggestions for our shoot. You, as our client, can enter your own suggestions into the VIDEO column for shots, edits, and graphics as well.


In the AUDIO column, we focus on the voiceover, sound effects, or dialogue to be read on camera. If you don’t like what we wrote, feel free to make revisions! This sets expectations, communicates a vision, and ensures we are all on the same page.


NOTE: For more control of the shoot, we can do more pre-production in the form of treatments and storyboards.


Scripts are also essential for organizing your shoot. By taking the time to fill out the VIDEO column, we are creating a shot list which can be used to keep track of each captured scene. This saves time by helping us to find the best order to shoot, allowing for maximum efficiency. For example, if your script calls for a shot of the subject speaking directly into the camera in both the beginning and ending, we will simply shoot them at the same time and edit them into their proper places during post-production.


For live streams, stand up promos, and interviews, perhaps a script might seem like overkill. In those circumstances, we still recommend writing something down. Even a simple list of talking points can help you maintain flow, keep your sentences succinct, and help you to practice your delivery.


Time is money. As a director and videographer, it’s my job to make sure my clients get the video they desire professionally and efficiently. We promise to make your dollar stretch, and proper pre-production is essential to keep us all on budget.


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