No business can get by today without social media, and the rise of Instagram Stories, Facebook Reels, and of course, TikTok and SnapChat, have made video a crucial part of any social media strategy. But just posting any video won't do the trick. Social media videos have to be edited differently. Co-founder Kevin Hillman's social style developed from his time working with the Pennsylvania House of Representatives, and is influenced by top social brands like Vox, Insider, and much more.